Course Description:
This course introduces the core principles of marketing and how businesses use them to attract and retain customers. Participants will gain a clear understanding of how to identify target audiences, build a brand, and apply the marketing mix (product, price, place, promotion) to real-world scenarios. Whether you’re launching a new product, managing a small business, or just getting started in marketing, this course will give you the essential tools to create value and grow your market presence.
Topics include:
- What is marketing? Purpose and value
- Understanding customer needs and buyer behavior
- The 4 Ps of marketing: Product, Price, Place, Promotion
- Branding and positioning basics
- Introduction to digital vs. traditional marketing
- Basics of market research
Target Audience: Aspiring marketers, small business owners, entrepreneurs, entry-level professionals, and students interested in learning the fundamentals of marketing.
Marketing Basics PowerPoint
Additional Resources
Once you’ve completed the PowerPoint and read additional resources, please complete the short quiz below to receive a certificate of completion and 3 CE credits.