Course Description:
This course provides a practical foundation in media and public relations (PR) for professionals and organizations looking to manage their public image, strengthen relationships with the media, and communicate strategically. Participants will learn how to craft press releases, pitch stories, handle interviews, and respond to crises—all while reinforcing brand identity and trust. Whether you’re speaking on behalf of a business, nonprofit, or yourself, this course equips you to communicate confidently and effectively in the public eye.
Topics include:
- Understanding the role of PR in modern communications
- Writing press releases and media kits
- Building relationships with journalists and influencers
- Crafting compelling key messages
- Managing interviews and public appearances
- Crisis communication and reputation management
Target Audience: Business owners, marketing professionals, nonprofit leaders, spokespersons, and anyone responsible for managing public or media-facing communications.
Media and Public Relations PowerPoint
Additional Resources
Once you’ve completed the PowerPoint and read additional resources, please complete the short quiz below to receive a certificate of completion and 3 CE credits.
Sales and Marketing Training Quiz: Media and Public Relations