Course Description:
This course is designed to teach participants the critical skills of prospecting and lead generation—the backbone of a successful sales process. Learn how to identify ideal customer profiles, use modern tools and techniques to generate high-quality leads, and create a repeatable system for keeping your sales pipeline full. From cold outreach to social selling, this course blends traditional methods with digital strategies to help professionals find, attract, and engage potential buyers effectively.
Topics include:
- Understanding your ideal customer and target market
- Research techniques for identifying prospects
- Cold calling and cold emailing strategies
- Leveraging social media for lead generation
- Building a lead funnel and tracking metrics
- Qualifying leads for maximum efficiency
Target Audience: Sales professionals, business development reps, entrepreneurs, marketers, and anyone responsible for finding new business opportunities.
Prospecting and Lead Generation PowerPoint
Additional Resources
Once you’ve completed the PowerPoint and read additional resources, please complete the short quiz below to receive a certificate of completion and 3 CE credits.
Sales and Marketing Training Quiz: Prospecting and Lead Generation